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Advocacy · Industry coalition

Conservation Alliance

“Engage the outdoor industry to protect wild places for their habitat and recreation values.”

5 comments to the agencies, 71 cents of every dollar to the work.

Home groundBend, OR
Founded1989
Tax status501(c)(3)
Led byPaul Hendricks

Every way to help ↓

The origin

How they started

The Conservation Alliance is the outdoor industry’s pooled checkbook for protecting public land: member companies pay dues, and the money goes out as grants to grassroots groups running campaigns to protect wild places and rivers. Kelty, Patagonia, REI, and The North Face founded it in 1989, and it has since grown to hundreds of member companies that have directed more than $20 million to conservation groups across North America. It backs the local fights that actually move land protections. It’s based in Bend, Oregon.

Every year they sign one sentence and file it with the federal government: “The mission of the Conservation Alliance is to harness the collective power of business and outdoor communities to fund and advocate for the protection of north America's wild places.” as filed.

Where the money went, FY2024

The work, and what it cost

Support Non-Profit Organizations

$2.2M, 71% of spending

That promote protection of the environment with an emphasis for north America’s wild places.

Including $1,354,930 granted onward.

Read it as they filed it
TO SUPPORT NON-PROFIT ORGANIZATIONS THAT PROMOTE PROTECTION OF THE ENVIRONMENT WITH AN EMPHASIS FOR NORTH AMERICA'S WILD PLACES.

IRS Form 990 Part III, fiscal year 2024, signed under penalty of perjury.

Follow the dollar

71 cents of every dollar goes to the work

71¢
71¢ the work23¢ keeping the lights on6¢ raising the next dollar

Read it as a snapshot, not a scorecard. Splits move year to year with grants and campaigns, and healthy shops live all across this range.

$2,151,562 programs, $698,469 management, $170,518 fundraising. Form 990, FY2024.

The backers

Backed on the record by Resources Legacy Fund and Wilderness Society, latest filing FY23.

The people

Who does the work

9paid staff
16volunteers last year
16board members
Paul HendricksExecutive DirectorComp $68,258, FY2024
Shoren BrownVP Public AffairsComp $128,419, FY2024
Conor McElyeaDirector of MembershipComp $110,796, FY2024
Annie NyborgBoard ChairVolunteer, 4 hrs a week, $0

Chairs the 16-member board.

Honesty note: leadership comes from each year’s federal filing, so it can run a year behind. If it’s out of date, tell us. Work at the Conservation Alliance? Claim this page.

Those 16 volunteers are people who decided this ground was theirs to defend. If the Conservation Alliance is fighting for your place too, the matchmaker will find your way in.

Find your way in

The filings

14 years of filings

Total revenue by fiscal year, as filed. Point at or tap the line for any year.

$2M$3.0M FY2420112024
Total revenue by fiscal year
YearRevenue
2011$1,759,395
2012$2,483,005
2013$2,643,870
2014$2,368,295
2015$1,786,436
2016$2,319,060
2017$3,034,049
2018$2,395,797
2019$3,375,082
2020$3,239,140
2021$3,428,997
2022$2,865,320
2023$1,952,342
2024$2,956,056

From $1.8M in 2011 to $3.0M in FY24, with no missed filing in 14 years.

In court

Fights alongside Cottonwood Environmental Law Center (1 shared case). Same case, same side, on the federal docket. Their dockets on CourtListener.

The record

On the record with the agencies

5 comments on federal decisions since 2023, each filed under the group’s own name on regulations.gov. The latest on decisions we track:

Year by year

The record, in order

  1. 1989Conservation Alliance is formed.the return, formation year
  2. 2022First appears in Wilderness Society’s grants.the funder’s return
  3. 2023First appears in Resources Legacy Fund’s grants.the funder’s return
  4. 20252 comments, one to the Bureau of Land Management and one to the Interior Department, under the group’s own name.regulations.gov
  5. 20263 comments, all to the Bureau of Land Management, under the group’s own name.regulations.gov

Green, a funder’s return. Hollow, a filing. Every row is a record we hold: 5 comments filed under its own name, 2 funders whose returns name it. Nothing here is written from memory.

Stand with the Conservation Alliance

The mission is theirs. The backing is yours.

Sources and methodFinancials, headcounts, and program text: IRS Form 990, FY2024 and 13 prior filings via ProPublica Nonprofit Explorer, EIN 94-3100867. Leadership and compensation: Form 990 Part VII and the return’s signature block, FY2024 filing. Grantees: Schedule I, same filing. Allies: co-litigation edges derived from the same dockets, same case and same side. Funders: the funders’ own returns (Schedule I and 990-PF Part XV) via ProPublica, names and years only. Agency comments: regulations.gov comments whose submitter organization is the group’s own name, each row linked to the comment itself. Place links: MTJP editorial curation with per-link sources. Org-reported figures are always labeled. Data verified as of 2026-09-23. Nothing on this page is pay-to-play.