This is the California you find when you take the long way, pull over on a whim, or follow a road just to see where it goes. Over the course of a year, More Than Just Parks traveled across eight rural regions — documenting the mountain air, desert light, open roads, time on the water, and long meals at the end of the day that define California beyond its cities. The result is a statewide film and photography series, produced in partnership with Visit California, that captures what it actually feels like to be there.
Salt flats, sand dunes, lava tubes, and the longest stretch of lonesome highway in the state
California's deserts are a landscape of extremes — the lowest point in North America at Badwater Basin, the otherworldly silence of Kelso Dunes, the neon nostalgia of Roy's Motel on Route 66. This is not empty land. It is land at full volume, speaking in color and scale and geological time.








Ancient redwood groves, hidden beaches, and California's largest natural lake
California's North Coast is where the state goes quiet. The tallest trees on Earth rise from fog-draped canyons. Beaches reveal formations carved over millennia. And Clear Lake — the oldest lake in North America — sits surrounded by volcanic geology and small-town life, untouched by the crowds that define the coast further south.








Volcanic landscapes, dark sky trails, and California's wild north
Shasta Cascade is California at its most remote and elemental. Lassen Volcanic steams with hydrothermal fury. Lava Beds National Monument holds hundreds of caves carved by ancient eruptions. The Bizz Johnson Trail follows an abandoned rail line through canyon wilderness. And at Olsen Barn Meadow, the landscape opens into a stillness that predates any human claim on this place.








Almond orchards in bloom, covered bridges, wine country, and the gateway to the Sierra
Most people drive through the Central Valley. They shouldn't. In spring, the almond orchards near Modesto erupt in a sea of white blossoms that stretches to the horizon. Lodi's vineyards pour some of the state's most underrated wines. And at Knights Ferry, the longest covered bridge west of the Mississippi still stands, framing sunsets over the Stanislaus River.








Canyon bridges, giant sequoias, whitewater rapids, and foothill vineyards
Gold Country is where California's story began — and where it still lives in covered bridges, canyon rivers, and groves of ancient trees. From Sacramento's Tower Bridge to the American River's whitewater, from the quiet of Calaveras Big Trees to the vineyard terraces of El Dorado County, this is a region defined by layers of history and landscape.








Redwood canopies, coastal highways, surfbreak towns, and wine country at golden hour
The Central Coast unfolds at its own pace — from the cathedral quiet of old-growth redwoods to the wide-open sweep of Big Sur's coastline. Here, the landscape shifts in every direction: vineyard-covered hills give way to surfbreak towns, Spanish-tiled downtowns open onto miles of unbroken sand.








Alpine lakes, ancient bristlecone pines, and the roof of California
The High Sierra is California at its most vertical — granite walls rising from alpine lakes, the oldest living trees on Earth twisted against thin mountain air, and snowfields that feed rivers hundreds of miles below. From Tahoe's impossible blue to the ancient bristlecones of the White Mountains, this is landscape measured in thousands of feet and thousands of years.








Mountain lakes, palm oases, and the desert gateway to Southern California
The Inland Empire is where Southern California opens up — from Big Bear's mountain lakes to the fan palm oasis at Palm Canyon, from the volcanic lava tubes of Mojave Preserve to the iconic signage of Route 66. This is a region that bridges coast and desert, city and wilderness, present and past, all within a few hours' drive.








The series is about experiencing California through movement — driving, hiking, skiing, paddling, tasting — and seeing how dramatically the state changes as you move through it. Rather than centering on a few popular gateway cities, the films follow the experiences that define California travel: mountain air, desert light, open roads, time on the water, and long meals at the end of the day.
So much of what people love about California lives beyond the big cities — in the spaces, experiences, and scale that only exist once you leave them behind. Taken together, the series invites travelers to explore California more fully, lingering longer and venturing beyond the familiar.
Produced by More Than Just Parks in partnership with Visit California, the project documents all eight of the state's designated rural tourism regions through original cinematic films and photography captured on location over the course of a year.
For press inquiries, partnership details, high-resolution assets, or B-roll requests, please use the resources below or contact the team directly.